Founding sponsor prospect pack

First 40 sponsor leads, approval-gated.

Do not contact prospects, reserve dates, collect payment, publish sponsor claims or send sponsor copy until the editor approves outreach and launch.

Prospect planOutreach registryMedia kitBooking fields

Ranked lead buckets

Use these buckets to fill a private lead sheet with local advertisers before any sales action exists.

Rank 1 - target 8 leads

Property, moving and home upgrade

High-value homeowners, renters, landlords and relocation searches fit practical morning planning.

Places: York, Harrogate, Ilkley, Knaresborough, Wetherby

Best package: Launch week sponsor

Manual sources: local estate agent branches and valuation pages; removals and storage companies with York or Harrogate landing pages; interiors, kitchens, garden and home-improvement firms serving the coverage area

CTA examples: Book a valuation; Plan a local move; Request a home quote

Reject if: no clear local office or service area; lead-gen brand with no local proof; unsupported price, sale-speed or investment claim

Rank 2 - target 7 leads

Schools, tutoring, childcare and family activities

Parents make school-run, tutoring, holiday-club and weekend decisions before the workday starts.

Places: York, Harrogate, Wetherby, Ilkley

Best package: Launch week sponsor

Manual sources: independent school open-day pages; nursery and holiday-club booking pages; family venue and activity calendars

CTA examples: Book an open morning; Check holiday places; Reserve a family session

Reject if: safeguarding-sensitive copy cannot be reviewed; results or admissions claims lack evidence; no date, location or booking route

Rank 3 - target 8 leads

Visitor economy, food, events and culture

Weekend editions can convert local and visitor attention into bookings, tickets and sponsored referral rewards.

Places: York, Harrogate, Knaresborough, Otley

Best package: Referral reward sponsor

Manual sources: venue ticket pages; restaurant and cafe booking pages; tour, museum, theatre and market calendars

CTA examples: Book this weekend; Claim reader tickets; Enter a local prize draw

Reject if: event dates are stale or social-only; voucher terms are unclear; capacity or booking route is missing

Rank 4 - target 6 leads

Health, dental, opticians, gyms and wellness

Appointment-led services fit morning admin, but copy has to stay conservative.

Places: York, Harrogate, Ilkley, Knaresborough, Otley

Best package: Founding issue sponsor

Manual sources: clinic and appointment pages; gym membership or trial pages; practitioner qualification and regulator pages where relevant

CTA examples: Book an appointment; Check membership availability; Join the waitlist

Reject if: medical or outcome claim is unsupported; qualification or clinic identity is unclear; before/after, urgency or weight-loss language is used

Rank 5 - target 5 leads

Professional, legal, finance and business services

Local professionals and business owners are plausible morning readers, especially for admin-heavy offers.

Places: York, Harrogate, Ilkley, Wetherby

Best package: Founding issue sponsor

Manual sources: local office pages; consultation booking pages; business networking and chamber directories

CTA examples: Book a consultation; Download a checklist; Reserve a workspace tour

Reject if: legal, financial or employment claim is not manually reviewed; no named local office or service footprint; offer depends on unverified audience scale

Rank 6 - target 6 leads

High-street independents, farm shops and makers

Local independents can support reader growth through small prizes, seasonal gift hooks and weekend footfall.

Places: York, Harrogate, Knaresborough, Otley, Ilkley

Best package: Referral reward sponsor

Manual sources: BID and high-street member lists; farm shop and market pages; bookshop, maker and gift-shop product pages

CTA examples: Shop the weekend edit; Reserve a local hamper; Enter the reader draw

Reject if: no current product, opening-hour or event proof; voucher terms are vague; delivery or collection area is outside coverage

Lead sheet schema

Every row needs a local evidence URL, a useful morning CTA and a review status.

Openbusiness_nameLead sheet field for the first sponsor research pass.OpenlaneLead sheet field for the first sponsor research pass.OpenplaceLead sheet field for the first sponsor research pass.Openlanding_pageLead sheet field for the first sponsor research pass.Openlocal_offer_or_eventLead sheet field for the first sponsor research pass.Openbest_packageLead sheet field for the first sponsor research pass.Openmorning_ctaLead sheet field for the first sponsor research pass.Openevidence_urlLead sheet field for the first sponsor research pass.Openregulated_claim_riskLead sheet field for the first sponsor research pass.Openmanual_review_notesLead sheet field for the first sponsor research pass.Openoutreach_statusLead sheet field for the first sponsor research pass.

Pre-approval copy rules

Protect the reader promise and avoid unverified audience claims.

OpenUse only placeholder audience language: local morning briefing for York, Harrogate and North Leeds.Copy boundary before outreach, checkout or public sponsor claims.OpenDo not claim subscriber counts, open rates, click rates, conversion or guaranteed reach.Copy boundary before outreach, checkout or public sponsor claims.OpenDo not imply an ad slot is held before manual inventory approval.Copy boundary before outreach, checkout or public sponsor claims.OpenKeep all regulated, medical, financial, legal, employment, child-focused and education claims out of draft copy until reviewed.Copy boundary before outreach, checkout or public sponsor claims.

Next actions

Keep the next pass internal until the editor approves outreach.

OpenCreate a private lead sheet with 40 rows using the leadSheetFields schema.Internal prep action. No external contact is triggered.OpenAttach one official or advertiser-controlled evidence URL per row.Internal prep action. No external contact is triggered.OpenMark every row research_only until the editor approves outreach.Internal prep action. No external contact is triggered.OpenAfter approval, prepare one short sponsor-fit email per bucket; do not bulk-send.Internal prep action. No external contact is triggered.