Products operations

Weekly affiliate merchandising plan.

Do not place paid product claims, alter Amazon checkout, contact brands, or publish sponsor promises without approval.

Product catalogueSponsor inventorySource plan

Weekly cadence

Use these blocks to rotate affiliate searches into future Buttondown issues once live wiring is approved.

Monday

Local history and planning context

Pair council/planning lead stories with maps, history books and local guidebooks.

Query groups: York, Harrogate, Knaresborough

Wednesday

Commute, walks and weekend planning

Use after travel/weather blocks to send readers toward walking guides, maps and day-out searches.

Query groups: Wetherby, Ilkley, Otley, Local interest

Friday

Gifts, postcards, calendars and visitor economy

Use near events and weekend listings, with sponsor-safe copy and clear affiliate disclosure.

Query groups: York, Harrogate and North Leeds, York, Harrogate

Conversion angles

Keep product CTAs useful and local, then measure against sponsor booking CTAs.

OpenReader utilityUseful local books, maps and guides for planning the week.OpenGift guideYorkshire and place-name gifts for residents, visitors and relatives.OpenSponsor adjacencyUse product blocks as non-exclusive adjacency proof for local shops, visitor economy and family advertisers.

Guardrails

Protect Amazon compliance, reader trust and sponsor boundaries.

OpenKeep Amazon Associate disclosure visible on every product route.Affiliate and sponsor safety rule.OpenUse Amazon search links only; do not imply stock, price, rating, delivery, endorsement or product quality.Affiliate and sponsor safety rule.OpenDo not mix paid sponsor copy with affiliate copy unless the slot is explicitly reviewed.Affiliate and sponsor safety rule.OpenNo scraped Amazon product details; only generated local keyword searches are allowed.Affiliate and sponsor safety rule.OpenKeep Buttondown issue product blocks optional until live click data exists.Affiliate and sponsor safety rule.

Next actions

Prep only. No subscriber email, advertiser contact or paid placement is sent from this page.

OpenAdd three weekly product slots to the issue template after Buttondown live wiring is approved.Internal prep action. No live outreach or paid claim is triggered.OpenTrack outbound affiliate clicks separately from sponsor booking CTAs.Internal prep action. No live outreach or paid claim is triggered.OpenReview the top ten search queries monthly and remove weak or irrelevant local searches.Internal prep action. No live outreach or paid claim is triggered.